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2021 EVENT DATES: CANCELLED DUE TO COVID-19
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Subaru Winter Experience is a world class ice driving experience and the only one of it's kind in USA
No Subaru Winter Experience 2022
October 20, 2021
FlatOut Sweden have together with Subaru of America taken the decision to not move on with the planning for Subaru Winter Experience 2022 in Eagle River, Wisconsin, USA.
As the all-new Subaru WRX and BRZ are still early in the launch period, vehicles will unfortunately not be available in time for this coming winter. However, we are looking forward to seeing the performance of the new models on snow and ice in the future. / Bill Stokes, Subaru Of America.
- I know the interest of ice driving in America is massive, so I’m sorry to have to bring this news, but we will be back with more ice driving in the future. / Patrik Sandell, FlatOut Sweden.
Subaru Winter Experience vehicles
SUBARU BRZ
SUBARU WRX
SUBARU WRX STI
There will be manual and automatic transmission 2021 Subarus available, so you will have the chance to drive both.
All vehicles will be fitted with special studded tires from Sweden.
Latest news - Subaru Winter Experience
Press - Subaru Winter Experience
The Median
Picture an iced-over lake in northern Wisconsin. Snow falling in thick, white beautiful flakes with the temperature hovering just below 20 degrees
Detroit Free Press
No squalling tires. No road noise. No full-throttle engine wail as I drifted a Subaru WRX STI from turn to turn across a frozen course. It’s magical.
Portland Tribune
Each year, Subaru hosts a winter driving school in northern Wisconsin. The event is called the Subaru Winter Driving Experience
The Car Guide
You could drift endlessly with no risk of falling into a ditch or crashing into a tree, honing your driving skills in the process as you adapt to the car’s reactions on sheer ice
Auto Trender.ca
It’s the driving that is really special here. Subaru has built a name for itself over the past few decades by focussing on fine-tuning one of the industry’s best all-wheel drive systems
The Globe And Mail
Through a slalom of pendulum turns, the BRZ swings its hips to a rhythm in a manner that could give Shakira dancing lessons. Set traction control on, and fun time is over.
Subaru Winter Experience
Feel the adrenaline of ice driving behind the wheel of a brand new Subaru
READ STORIES FROM THE 2019 SUBARU WINTER EXPERIENCE—CLICK HERE!
Subaru Winter Experience returns to Eagle River, Wisconsin in 2020 for its third winter in a row on Dollar Lake!
Under the guidance of Junior World Rally Champion and Subaru Motorsports USA driver Patrik Sandell, you will get the chance to learn the fundamentals of winter driving from experienced driving instructors. Test your limits behind the wheel and build your knowledge and confidence on custom-built courses on ice and snow. Drivers of all experience levels can take full advantage of our safe, yet thrilling driving experiences.
Enjoy the unique feeling of mastering our Subarus: the rear-wheel drive BRZ, the iconic WRX, and the rally-ready WRX STI. Take on all three cars in slippery and challenging conditions, sliding on rock hard ice framed by crispy white snow.
Learn how to drive safely and quickly in our curriculum, designed by Patrik Sandell himself and taught by experts from DirtFish Rally School. From our traditional one and two-day programs, to two and three-day advanced programs for returning drivers, to even on 1:1 Personal Driver Training designed around your skill set, we have the lesson plan to meet your needs and increase your confidence behind the wheel.
At the end of your driving experience, you’ll also have the unforgettable opportunity to ride along with an experienced instructor at speed around our full course!
For frequently asked questions about Subaru Winter Experience, click here.
If you have questions or would like to make a group reservation, contact our coordinator
Linnea Sivertsson: linnea@flatoutsweden.com
Location: Eagle River, Wisconsin
Dollar Lake, home of Subaru Winter Experience
Eagle River, Wisconsin, known as the “Snowmobile Capital of the World,” is also the official home of Subaru Winter Experience.
There are two airports in the area: Rhinelander Airport (RHI), located 30 minutes from Eagle River, and Wausau Airport (CWA), located 1 hour and 40 minutes away.
If you would to extend your stay in Eagle River, the area offers many unique activities, from ice fishing on it's many lakes and cross country skiing to the snowmobile adventures that the area is well known for. Contact our coordinator Linnea Sivertsson for more information and booking of all additional activities during your stay at: linnea@flatoutsweden.com
Click here for our recommended accommodation, Chanticleer Inn >>
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