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The most important day in the build-up to Subaru Winter Experience is finally upon us: Dollar Lake is officially frozen!

Freezing is the first step in the preparation of our unique ice driving courses. The ice is still not thick enough to drive on, but the weather forecast looks good for that moving forward. That leads us to the next step of the process: working on the track designs, which will be all new for winter 2020.

“We’re excited to announce that Dollar Lake is frozen, because it means we can start developing the bes...

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If you had access to a world-class Subaru WRX STI rally car, where’s the first place you would take it? Some of us would bring it through the woods, and others might simply long for an open highway. But at Subaru Winter Experience, we think we’ve got the coolest (or at least coldest) answer of all: one of our purpose-built ice tracks!

During the inaugural Subaru Winter Experience, Subaru Motorsports USA brought two specially wrapped WRX STI rally cars from the team shop in Vermont out to Dollar Lake in Eagle River, Wiscons...

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Subaru Winter Experience is pleased to retain the support of DirtFish for the 2020 edition of Subaru Winter Experience, which returns to Eagle River, Wisconsin starting in February. As has been the case for the past two years, DirtFish instructors will be on hand at Dollar Lake to teach participants the ins and outs of ice driving in a specially prepared fleet of Subaru WRX STIs, WRXs, and BRZs. DirtFish’s expertise as the premier rally school in North America contributes to giving drivers a winter driving experience that...

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For Subaru Winter Experience participants, part of the fun of driving around the ice can be pretending you’re a real-world Subaru Motorsports USA driver. After all, our WRX STIs debuted in the team’s current livery last winter, and one of them even carried Patrik Sandell’s signature number 18 on the side! Subaru’s rally and rallycross heritage in the United States is second to none, making it the perfect vehicle to use on the ice—and this year’s results prove it.

Subaru Motorsports USA scored championships in both major se...

Photo: Iris Bay Studio/Keith Kamikawa

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No matter what you’re doing behind the wheel at Subaru Winter Experience, you’re bound to have a fun time. After all, what better way is there to spend a day behind the wheel than driving through the ice in beautiful Eagle River? But there’s one technique behind the wheel that every driver loves, and that you’ll get to learn in every class we offer: the Scandinavian flick.

The Scandinavian flick is an important technique in loose-surface racing of all types, and will be a crucial part o...

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Spots are filling up quick for this year’s Subaru Winter Experience! Due to an overwhelmingly strong response, we’ve added two more Three Day Advanced Programs to the schedule to give everyone the chance to get in on their preferred program. 

“I’m blown away by the response and all the early booking we’ve had,” said Subaru Winter Experience founder and Patrik Sandell. “So far, hundreds of participants have already signed up and some of the days are already sold out. Now might be your last chance to book a class on the days...

15% off with discount code EARLYBIRD runs through October 6

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Bookings are filling up quick for the return of Subaru Winter Experience to Eagle River, Wisconsin this coming winter! Sunday, October 6 is your last day to take advantage of a special opportunity to book at a 15% discount with the code EARLYBIRD at checkout.

After an amazing response to the initial offering of classes, Subaru Winter Experience will expand its offerings to meet demand. New Three-Day Advanced Programs for returning Subaru Winter Experience or DirtFi...

Apex Racing Team and Subaru Winter Experience will partner to take on the 2019 iRacing Rallycross (iRX) World Championship, both parties announced today. The ice driving school, which will return to Wisconsin, USA in February and March 2020, will support the internationally renowned sim racing team’s four-car effort in the 2019 championship, which will feature top drivers Steliyan Chepilevski, Yohann Harth, Kevin Carlisle, and Jon Robertson under the ART Subaru Winter Experience banner.

“I’m incredibly excited to bring Subaru Winter Experience to iRacing for this year’s iRX World Championship, and to pa...

Save 15% on all courses through October 6 with the discount code EARLYBIRD

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Hello Subaru Winter Experience family! I’m really excited to welcome you to our third annual edition of SWE, coming this February and March 2020. Eagle River, Dollar Lake, and the Chanticleer Inn have really become a second home for me since we first launched the program two years ago, and I can’t wait to get back for this winter.

One of the questions I’ve been asked by many people over the past few years is what inspired me to start Subaru Winter Ex...

Save 15% on all courses through October 6 with the discount code EARLYBIRD

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We know you’ve been waiting for it all summer, and the time is now: Subaru Winter Experience booking is officially open for the 2020 season!

For the third consecutive winter, we’ll be taking over Dollar Lake in Eagle River, Wisconsin with a one-of-a-kind ice driving school unlike any other in North America. Led by professional Subaru Motorsports USA driver and Junior World Rally Champion Patrik Sandell, Subaru Winter Experience teaches drivers of a...