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Press - Subaru Winter Experience

Subaru Winter Experience Update

Unfortunately, the Subaru Winter Experience will not return to Eagle River, Wisconsin, in 2023. However, the group behind this unique ice-driving program is already strategizing the 2024 event.

"We had a few fantastic years at Dollar Lake in Eagle River; we are now working hard to relaunch the program. We are looking at options for 2024 and forward." Says Patrik Sandell, founder of the program.

The Subaru Winter Experience allows drivers to take their driving to the next level in a brand new Subaru WRX or BRZ on Dollar Lake in picturesque Eagle River, Wisconsin. Each car is equipped with special studded tires to handle driving on the ice, while Sandell and instructors from the world-famous DirtFish Rally School guide participants every step. All Skill levels are welcome. The Subaru Winter Experience made its debut in the winter of 2018 and looked forward to the upcoming years.

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