Subaru Winter Experience 

Dollar Lake 

Eagle River, WI 54521

Linnea Sandell - Event Coordinator

Patrik Sandell - Event Management

© 2017 by FlatOut Sweden

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2020 Event dates:

February 11th - March 6th 


Subaru Winter Experience is a world class ice driving experience and the only one of it's kind in USA 

Subaru Winter Experience 2020 is almost sold out, if you have a request on a specific date not available anymore please contact Linnea Sandell -

Available dates:
One Day Program

Dates: 2/23 (3 spots available), 3/1 (4 spots available) 2020

Two Day Program

Dates: 16-17 February (1 spot available) 2020

Two Day Advanced program 

Date: 2/18-19 (6 spots available) 2/2-23 (1 spot available) 2020


Three Day Advanced program

Dates: 2/20-23 (2 spots available), 2/27-29 (3 spots available), 3/4-6 (7 spots available) 2020

The number of available spots will be updated daily.

Subaru Winter Experience vehicles
 There will be manual and automatic transmission 2020 Subarus available, so you will have the chance to drive both.
All vehicles will be fitted with special studded tires from Sweden.

Latest news - Subaru Winter Experience


Subaru Winter Experience

Feel the adrenaline of ice driving behind the wheel of a brand new Subaru


Subaru Winter Experience returns to Eagle River, Wisconsin in 2020 for its third winter in a row on Dollar Lake!


Under the guidance of Junior World Rally Champion and Subaru Motorsports USA driver Patrik Sandell, you will get the chance to learn the fundamentals of winter driving from experienced driving instructors. Test your limits behind the wheel and build your knowledge and confidence on custom-built courses on ice and snow. Drivers of all experience levels can take full advantage of our safe, yet thrilling driving experiences.


Enjoy the unique feeling of mastering our Subarus: the rear-wheel drive BRZ, the iconic WRX, and the rally-ready WRX STI. Take on all three cars in slippery and challenging conditions, sliding on rock hard ice framed by crispy white snow.


Learn how to drive safely and quickly in our curriculum, designed by Patrik Sandell himself and taught by experts from DirtFish Rally School. From our traditional one and two-day programs, to two and three-day advanced programs for returning drivers, to even on 1:1 Personal Driver Training designed around your skill set, we have the lesson plan to meet your needs and increase your confidence behind the wheel.


At the end of your driving experience, you’ll also have the unforgettable opportunity to ride along with an experienced instructor at speed around our full course!


For frequently asked questions about Subaru Winter Experience, click here.

If you have questions or would like to make a group reservation, contact our coordinator 

Linnea Sivertsson:

December 6, 2019

BOOK NOW: One-Day | Two-Day | Two-Day Advanced | Three-Day Advanced

When you hear the name Subaru, chances are one characteristic immediately comes to mind: Subaru Symmetrical All-Wheel Drive. It's one of the most unique characteristics of the Subaru brand, and maste...

November 22, 2019

BOOK NOW: One-Day | Two-Day | Two-Day Advanced | Three-Day Advanced

We at Subaru Winter Experience are doing everything we can to create life-long memories and take each individual driver we work with to the next level in their driving. But don’t just take our word f...

November 15, 2019

BOOK NOW: One-Day | Two-Day | Two-Day Advanced | Three-Day Advanced

The most important day in the build-up to Subaru Winter Experience is finally upon us: Dollar Lake is officially frozen!

Freezing is the first step in the preparation of our unique ice driving courses...

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Location: Eagle River, Wisconsin

Dollar Lake, home of Subaru Winter Experience

Eagle River, Wisconsin, known as the “Snowmobile Capital of the World,” is also the official home of Subaru Winter Experience.

There are two airports in the area: Rhinelander Airport (RHI), located 30 minutes from Eagle River, and Wausau Airport (CWA), located 1 hour and 40 minutes away. 


If you would to extend your stay in Eagle River, the area offers many unique activities, from ice fishing on it's many lakes and cross country skiing to the snowmobile adventures that the area is well known for. Contact our coordinator Linnea Sivertsson for more information and booking of all additional activities during your stay at:

Click here for our recommended accommodation, Chanticleer Inn >>