Thank you for 2020, see you in 2021!


Subaru Winter Experience is a world class ice driving experience and the only one of it's kind in USA 

Subaru Winter Experience vehicles
 There will be manual and automatic transmission 2021 Subarus available, so you will have the chance to drive both.
All vehicles will be fitted with special studded tires from Sweden.

Latest news - Subaru Winter Experience

March 6, 2020

Subaru Winter Experience would like to thank all of this year’s attendees for an amazing 2020 season. With your help and participation, we are over the moon happy with the outcome of this year’s event—by far the greatest version of the event in its three-year history.

“I’d like to...

February 7, 2020

With only a few days until the third Subaru Winter Experience, work on this year’s course is nearly done. But the preparation for this year’s event started long before Christmas.

“There’s a lot of work going on to make these tracks, especially during a winter like this when Mother...

January 31, 2020

Use discount code FINALSALE to take advantage of a 20% discount!

BOOK NOW: Two-Day Advanced | Three-Day Advanced

Only five spots are remaining for this year’s Subaru Winter Experience! Now is your last chance to take advantage of the opportunity to visit our one-of-a-kind winte...

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Press - Subaru Winter Experience

Picture an iced-over lake in northern Wisconsin. Snow falling in thick, white beautiful flakes with the temperature hovering just below 20 degrees

The Median

No squalling tires. No road noise. No full-throttle engine wail as I drifted a Subaru WRX STI from turn to turn across a frozen course. It’s magical.

Detroit Free Press

Each year, Subaru hosts a winter driving school in northern Wisconsin. The event is called the Subaru Winter Driving Experience

Portland Tribune

You could drift endlessly with no risk of falling into a ditch or crashing into a tree, honing your driving skills in the process as you adapt to the car’s reactions on sheer ice

The Car Guide

It’s the driving that is really special here. Subaru has built a name for itself over the past few decades by focussing on fine-tuning one of the industry’s best all-wheel drive systems


Through a slalom of pendulum turns, the BRZ swings its hips to a rhythm in a manner that could give Shakira dancing lessons. Set traction control on, and fun time is over.

The Globe And Mail

Subaru Winter Experience

Feel the adrenaline of ice driving behind the wheel of a brand new Subaru


Subaru Winter Experience returns to Eagle River, Wisconsin in 2021 for its forth winter in a row on Dollar Lake!


Under the guidance of Junior World Rally Champion and Subaru Motorsports USA driver Patrik Sandell, you will get the chance to learn the fundamentals of winter driving from experienced driving instructors. Test your limits behind the wheel and build your knowledge and confidence on custom-built courses on ice and snow. Drivers of all experience levels can take full advantage of our safe, yet thrilling driving experiences.


Enjoy the unique feeling of mastering our Subarus: the rear-wheel drive BRZ, the iconic WRX, and the rally-ready WRX STI. Take on all three cars in slippery and challenging conditions, sliding on rock hard ice framed by crispy white snow.


Learn how to drive safely and quickly in our curriculum, designed by Patrik Sandell himself and taught by experts from DirtFish Rally School. From our traditional one and two-day programs, to two and three-day advanced programs for returning drivers, to even on 1:1 Personal Driver Training designed around your skill set, we have the lesson plan to meet your needs and increase your confidence behind the wheel.


At the end of your driving experience, you’ll also have the unforgettable opportunity to ride along with an experienced instructor at speed around our full course!


For frequently asked questions about Subaru Winter Experience, click here.

If you have questions or would like to make a group reservation, contact our coordinator 

Linnea Sivertsson:


Location: Eagle River, Wisconsin

Dollar Lake, home of Subaru Winter Experience

Eagle River, Wisconsin, known as the “Snowmobile Capital of the World,” is also the official home of Subaru Winter Experience.

There are two airports in the area: Rhinelander Airport (RHI), located 30 minutes from Eagle River, and Wausau Airport (CWA), located 1 hour and 40 minutes away. 


If you would to extend your stay in Eagle River, the area offers many unique activities, from ice fishing on it's many lakes and cross country skiing to the snowmobile adventures that the area is well known for. Contact our coordinator Linnea Sivertsson for more information and booking of all additional activities during your stay at:

Click here for our recommended accommodation, Chanticleer Inn >>


Subaru Winter Experience 

Dollar Lake 

Eagle River, WI 54521

Linnea Sandell - Event Coordinator

Patrik Sandell - Event Management

© 2017 by FlatOut Sweden

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