Subaru Winter Experience is a world class ice driving experience and the only one of it's kind in USA
Subaru Winter Experience update
October 25, 2022
Unfortunately, the Subaru Winter Experience will not return to Eagle River, Wisconsin, in 2023. However, the group behind this unique ice-driving program is already strategizing the 2024 event.
"We had a few fantastic years at Dollar Lake in Eagle River; we are now working hard to relaunch the program. We are looking at options for 2024 and forward." Says Patrik Sandell, founder of the program.
The Subaru Winter Experience allows drivers to take their driving to the next level in a brand new Subaru WRX or BRZ on Dollar Lake in picturesque Eagle River, Wisconsin. Each car is equipped with special studded tires to handle driving on the ice, while Sandell and instructors from the world-famous DirtFish Rally School guide participants every step. All Skill levels are welcome. The Subaru Winter Experience made its debut in the winter of 2018 and looked forward to the upcoming years.
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Subaru Winter Experience vehicles
SUBARU WRX STI
There will be manual and automatic transmission 2021 Subarus available, so you will have the chance to drive both.
All vehicles will be fitted with special studded tires from Sweden.
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Press - Subaru Winter Experience
The Car Guide
You could drift endlessly with no risk of falling into a ditch or crashing into a tree, honing your driving skills in the process as you adapt to the car’s reactions on sheer ice
It’s the driving that is really special here. Subaru has built a name for itself over the past few decades by focussing on fine-tuning one of the industry’s best all-wheel drive systems
Subaru Winter Experience
Feel the adrenaline of ice driving behind the wheel of a brand new Subaru
Subaru Winter Experience returns to Eagle River, Wisconsin in 2020 for its third winter in a row on Dollar Lake!
Under the guidance of Junior World Rally Champion and Subaru Motorsports USA driver Patrik Sandell, you will get the chance to learn the fundamentals of winter driving from experienced driving instructors. Test your limits behind the wheel and build your knowledge and confidence on custom-built courses on ice and snow. Drivers of all experience levels can take full advantage of our safe, yet thrilling driving experiences.
Enjoy the unique feeling of mastering our Subarus: the rear-wheel drive BRZ, the iconic WRX, and the rally-ready WRX STI. Take on all three cars in slippery and challenging conditions, sliding on rock hard ice framed by crispy white snow.
Learn how to drive safely and quickly in our curriculum, designed by Patrik Sandell himself and taught by experts from DirtFish Rally School. From our traditional one and two-day programs, to two and three-day advanced programs for returning drivers, to even on 1:1 Personal Driver Training designed around your skill set, we have the lesson plan to meet your needs and increase your confidence behind the wheel.
At the end of your driving experience, you’ll also have the unforgettable opportunity to ride along with an experienced instructor at speed around our full course!
For frequently asked questions about Subaru Winter Experience, click here.
If you have questions or would like to make a group reservation, contact our coordinator
Linnea Sivertsson: email@example.com
Location: Eagle River, Wisconsin
Dollar Lake, home of Subaru Winter Experience
Eagle River, Wisconsin, known as the “Snowmobile Capital of the World,” is also the official home of Subaru Winter Experience.
There are two airports in the area: Rhinelander Airport (RHI), located 30 minutes from Eagle River, and Wausau Airport (CWA), located 1 hour and 40 minutes away.
If you would to extend your stay in Eagle River, the area offers many unique activities, from ice fishing on it's many lakes and cross country skiing to the snowmobile adventures that the area is well known for. Contact our coordinator Linnea Sivertsson for more information and booking of all additional activities during your stay at: firstname.lastname@example.org