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Subaru Winter Experience is a world class ice driving experience and the only one of it's kind in USA 

Subaru Winter Experience update

October 25, 2022

Unfortunately, the Subaru Winter Experience will not return to Eagle River, Wisconsin, in 2023. However, the group behind this unique ice-driving program is already strategizing the 2024 event.

"We had a few fantastic years at Dollar Lake in Eagle River; we are now working hard to relaunch the program. We are looking at options for 2024 and forward." Says Patrik Sandell, founder of the program.


The Subaru Winter Experience allows drivers to take their driving to the next level in a brand new Subaru WRX or BRZ on Dollar Lake in picturesque Eagle River, Wisconsin. Each car is equipped with special studded tires to handle driving on the ice, while Sandell and instructors from the world-famous DirtFish Rally School guide participants every step. All Skill levels are welcome. The Subaru Winter Experience made its debut in the winter of 2018 and looked forward to the upcoming years.


To stay up to date on the latest Subaru Winter Experience news sign up below.

Add your email here to receive the latest information about the next winter driving event:

Subaru Winter Experience vehicles
 There will be manual and automatic transmission 2021 Subarus available, so you will have the chance to drive both.
All vehicles will be fitted with special studded tires from Sweden.

Latest news - Subaru Winter Experience

Subaru Winter Experience

Press - Subaru Winter Experience


The Median

Picture an iced-over lake in northern Wisconsin. Snow falling in thick, white beautiful flakes with the temperature hovering just below 20 degrees


Detroit Free Press

No squalling tires. No road noise. No full-throttle engine wail as I drifted a Subaru WRX STI from turn to turn across a frozen course. It’s magical.


Portland Tribune

Each year, Subaru hosts a winter driving school in northern Wisconsin. The event is called the Subaru Winter Driving Experience

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The Car Guide

You could drift endlessly with no risk of falling into a ditch or crashing into a tree, honing your driving skills in the process as you adapt to the car’s reactions on sheer ice



It’s the driving that is really special here. Subaru has built a name for itself over the past few decades by focussing on fine-tuning one of the industry’s best all-wheel drive systems


The Globe And Mail

Through a slalom of pendulum turns, the BRZ swings its hips to a rhythm in a manner that could give Shakira dancing lessons. Set traction control on, and fun time is over.

Subaru Winter Experience

Feel the adrenaline of ice driving behind the wheel of a brand new Subaru


Subaru Winter Experience returns to Eagle River, Wisconsin in 2020 for its third winter in a row on Dollar Lake!


Under the guidance of Junior World Rally Champion and Subaru Motorsports USA driver Patrik Sandell, you will get the chance to learn the fundamentals of winter driving from experienced driving instructors. Test your limits behind the wheel and build your knowledge and confidence on custom-built courses on ice and snow. Drivers of all experience levels can take full advantage of our safe, yet thrilling driving experiences.


Enjoy the unique feeling of mastering our Subarus: the rear-wheel drive BRZ, the iconic WRX, and the rally-ready WRX STI. Take on all three cars in slippery and challenging conditions, sliding on rock hard ice framed by crispy white snow.


Learn how to drive safely and quickly in our curriculum, designed by Patrik Sandell himself and taught by experts from DirtFish Rally School. From our traditional one and two-day programs, to two and three-day advanced programs for returning drivers, to even on 1:1 Personal Driver Training designed around your skill set, we have the lesson plan to meet your needs and increase your confidence behind the wheel.


At the end of your driving experience, you’ll also have the unforgettable opportunity to ride along with an experienced instructor at speed around our full course!


For frequently asked questions about Subaru Winter Experience, click here.

If you have questions or would like to make a group reservation, contact our coordinator 

Linnea Sivertsson:


Location: Eagle River, Wisconsin

Dollar Lake, home of Subaru Winter Experience

Eagle River, Wisconsin, known as the “Snowmobile Capital of the World,” is also the official home of Subaru Winter Experience.

There are two airports in the area: Rhinelander Airport (RHI), located 30 minutes from Eagle River, and Wausau Airport (CWA), located 1 hour and 40 minutes away. 


If you would to extend your stay in Eagle River, the area offers many unique activities, from ice fishing on it's many lakes and cross country skiing to the snowmobile adventures that the area is well known for. Contact our coordinator Linnea Sivertsson for more information and booking of all additional activities during your stay at:

Click here for our recommended accommodation, Chanticleer Inn >>


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