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Press - Subaru Winter Experience

Subaru Winter Experience and DirtFish Continue Partnership for 2020

Subaru Winter Experience is pleased to retain the support of DirtFish for the 2020 edition of Subaru Winter Experience, which returns to Eagle River, Wisconsin starting in February. As has been the case for the past two years, DirtFish instructors will be on hand at Dollar Lake to teach participants the ins and outs of ice driving in a specially prepared fleet of Subaru WRX STIs, WRXs, and BRZs. DirtFish’s expertise as the premier rally school in North America contributes to giving drivers a winter driving experience that is unparalleled anywhere else in the United States.

“We’re incredibly grateful for DirtFish and their indispensable support of Subaru Winter Experience,” said Subaru Winter Experience founder and Subaru Motorsports USA driver, Patrik Sandell. “The DirtFish team is the best in the business, and I can think of no better group to teach drivers of all experience levels how to get the most out of their time on the ice. I can’t wait for February to work with the DirtFish team on site once again!”

"The Subaru Winter Experience is an amazing program for Subaru fans and driving enthusiasts. Patrik has done a fantastic job bringing ice driving to North America and our entire DirtFish team is happy to support these efforts," said Justin Simpson, CEO at DirtFish. "The entire fleet of Subaru vehicles at DirtFish and the Subaru Winter Experience showcase how well these cars perform in adverse conditions, plus, programs like this continue to offer a safe environment for consumers to do so. It's incredible."

Based just outside of Seattle in the scenic town of Snoqualmie, WA, DirtFish was established in 2010 with the idea that the exciting sport of rally should be accessible to everyone. Armed with an immaculate fleet of Subaru WRX STI rally cars from the beginning, DirtFish was equipped to share with anyone the excitement of what a real rally car was capable of on a loose surface. In the fall of 2014, DirtFish embellished their offerings with the launch of the rear-wheel-drive programs in Subaru BRZ rally cars. The precise and very sideways action of these classes provides an entirely different challenge for drivers of every background. Since then, DirtFish has become the most prestigious rally school in North America, and has started a championship-winning motorsports team.

Each Subaru Winter Experience course gives drivers the opportunity to try out brand new Subaru WRX STIs, WRXs, and BRZs on Dollar Lake in picturesque Eagle River, Wisconsin. Each car is equipped with specially studded tires to handle driving on the ice, while Sandell and the world’s best instructors from DirtFish are on hand to guide participants every step of the way, no matter their skill level. Subaru Winter Experience made its debut in Winter 2018 and is preparing for its third consecutive year at Dollar Lake this winter, with each year bringing more drivers than the last.

For more information and to book Subaru Winter Experience classes, visit For additional questions, contact Linnea at

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